Dialing up Customer Engagement with Live Captioning

 If you keep up to speed with language translation, you would have heard of live captioning by now. A relatively new thing in the industry, it also goes by the name of Communication Access Real-Time Translation. Shorted as CART. For those of you who are not familiar with this term and those who are but are not aware of what it means, it is a service offered by translation agencies that involve remote delivery of captions.

Live Captioning- A New Age Service

Live captioning is a very specific kind of service. The service is delivering captions to the screen, but it’s quite different from captioning and subtitling. CART is different because it happens in real-time. It is owing to this that this service has become a sought-after thing in all industries. Hired by businesses and corporations around the globe, live captioning services have helped businesses bridge gaps caused by language immensely.

How Does Live Captioning Work for Businesses?

Not many providers are into the business of live captioning yet. Those who are work with their respective teams of world-class captions. These individuals translate texts in real-time and display them on the screen. There are two ways in which these translated texts can be displayed on a screen. It could be embedded with a video or any kind of business presentation that is meant for diverse audiences. Another way of displaying this is as full screen. With just text in full screen, businesses can get their message across to the target audiences easily.


Advantages of Live Captioning

Since relatively new, not many businesses of small and mid-size have used this service yet. Now, given the results reaped by businesses that have availed live captioning, it is important to encourage businesses of scales and industries to invest in this service. It has a line of merits that helps businesses gain an instant edge over their customers.

First of all, live captioning is the newest strategy that some businesses have been using as their secret tool to reach a wider audience. This they are doing by increasing the reach of their content. With captions in different languages, content is viewed by a greater number of people in different parts of this world. This ensures that more people are hearing about these businesses. Even those hard of hearing or deaf can view this content and learn the message. This is huge, as far as reaching audiences is concerned.

The next thing about live captioning that makes it an incredible tool is that it can be used anywhere, anytime. Your audiences can watch a video or presentation on the go with just an internet connection. They can do this in the privacy of their homes, at their workplaces, in classrooms, and practically anywhere where there is an Internet connection. This results in improved client engagement, something that benefits businesses immensely.

So, if you haven’t yet, go right ahead and hire a good live captioning service to make your business content accessible to a wider audience.


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